Most cold emails get ignored because reps skip the work that makes them good. They guess at what the prospect cares about, write something that sounds like every other email in their inbox, and wonder why nobody replied.
These 10+ prompts are built on Jason Bay's Reply Method — the same system he's used to train reps at Gong, Zoom, and Rippling. They walk you through the full process in order: build your Messaging Matrix, find a real personalization trigger, write the email, tighten it, and spin out variations.
One heads-up before you dive in: these prompts work a lot better if you understand the system behind them. If you find yourself confused about what goes where or why, that's exactly what the Cold Email Course covers — step-by-step video walkthroughs, worked examples, and the full Messaging Matrix training. The prompts are the shortcut. The course is the map.
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These prompts get you writing. The course gets you booking.
The Cold Email Course: The Reply Method for Double-Digit Replies teaches you the full system behind every prompt on this page — how to build your Messaging Matrix from scratch, how to find triggers that make prospects think you spent an hour on their account, and how to structure sequences using Gong data from 85M+ cold emails.
The prompts are useful. But without the step-by-step training and context around them, most reps end up guessing at the inputs — which means the outputs aren't much better than what they were writing before. The course is what makes the prompts actually work.
Get the Cold Email Course ($299) →
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Want cold email + cold calling in one shot?
The Outbound Bundle combines the Cold Email Course with the Cold Call Course — everything you need to book meetings through every channel, at 50% off buying them separately.
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Bonus step: Build your full email sequence
Use the emails you created to build your full outbound sequence.